Here’s Everything You’ll Get Inside Mike’s Playbook
Chapter 1: Introduction & Opportunity Overview
Why vending looks fundamentally different in 2026 than it did a decade ago
The unattended retail shift driving demand for smart machines right now
A real side-by-side of smart machine versus a traditional vending setup, and what that difference means for your bottom line
Chapter 2: Revenue Potential & Profit Breakdown
Real daily revenue examples pulled from actual machines
A full breakdown of cost of goods, processing fees, and what’s left as profit
How to calculate true margin before committing to a location or machine
Chapter 3: Finding Profitable Locations
Mike’s Process For Spotting, Scoring, and Securing A+ Locations
Why location matters more than machine, and how that changes your entire approach
The three factors — parking, availability, visibility — Mike checks before pursuing any location
A real example using manufacturing plants as a location type, and why they work
Chapter 4: Choosing the Right Machine
What to check in a supplier contract before signing anything
eVending’s zero-down outdoor machines, and when they make sense
Cantaloupe’s flexible open micro-market model
Chapter 5: Building a Better Business Foundation
How to form your LLC and set up the legal foundation correctly from day one
The insurance types that matter, including inland marine coverage and why it applies to vending
Chapter 6: Inventory & Profit Optimization
Tracking sales data and doubling down on your bestsellers
Mike’s restocking strategy, including when and how to top off machines
The margin trap that quietly costs beginners real money
Chapter 7: Scaling Operations
Mike’s Roadmap From One Location To A Full Route
Scaling your route by adding locations strategically
When and how to start hiring staff and delegating day-to-day tasks
What Happens When You Follow Mike’s Process, Step-By-Step?
Jesse had three locations signed within his first 30 days. He credits the speed to having ready-made scripts and a process to follow instead of guessing alone.
Using the same location-scoring process taught in Mike’s Playbook, Shannon picked one Seattle micro market that became her $22,000 - $25,000/month unicorn location on her first try.
Former real estate entrepreneur, Anthony, followed this same process to scale to 45 locations and 79 machines, generating over $102,000 in revenue in one month.
Madison, a stay-at-home mom with no business background, used the Playbook process to build a $10,000+/month route with just six locations in 10 months.
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